The ever evolving monstrosity we call Social Media has changed the art of marketing as we know it. It has opened countless doors for the promotion of an artist, however also raised the demand for high quality content for their social media channels when you are compared to all of the other artists out there. Erik delivers a full range of visuals for artists’ social media channels and gives their audiences the transparency to their idol’s lives that their fans need and expect.
For more than a year Erik worked with the multi-platinum selling band "Tokio Hotel", providing them with visuals to build their social media following and images for their album and tour promotions. His work with “Tokio Hotel” has accumulated more than 10.000.000 views on their YouTube channel, primarily through their web-based reality show “Tokio Hotel TV” which he directed and produced more than 40 episodes of.
The use of Erik’s images has been used for artwork promoting both their world tour and their records as well as in their limited edition photo book released parallel to their full length album.
Erik aspires to provide artists with high quality content for their social media channels such as Instagram, Facebook and YouTube, while simultaneously producing images for record labels to include in visuals for their artists’ album and/or tour promotions. He provides artists with both videos and photos that match their identity to maximize their desired impact on current and intended demographics on their social media channels.